Performance data is everywhere.
Market context is not.
Summit Intelligence gives hotels and management companies market relative visibility into how efficiently marketing investment is allocated across channels, compared to similar properties across the hospitality industry.
Signal: Paid search allocation is 11 pts above cohort median. Diminishing returns detected. Reallocation to direct and display is likely to lift MEI by 5 to 8 points.
Most hotels already have GA4, agency reports, PMS dashboards, and platform native data. But very few can answer the questions that actually drive budget decisions.
Summit Intelligence solves the context problem.
Secure your free access to Summit Intelligence through the end of 2026. Founding participants help shape what the hospitality marketing intelligence standard looks like.
Summit Intelligence is built around three connected modules, each designed to answer a different strategic question about how your marketing investment performs in market context.
See how your marketing performance, channel investment, and efficiency metrics stack up against hospitality specific peer cohorts, filtered by market, property type, room count, and segment.
Learn moreIdentify channel concentration risk, over investment, and hidden opportunities by comparing your budget allocation against peer behavior and performance signals.
Learn moreA proprietary index score that evaluates the efficiency, balance, and resilience of your hotel's full marketing investment strategy, benchmarked against peers.
Learn moreWe explain our scoring philosophy, benchmark logic, peer normalization, and key contributing factors. No black box scoring. No unexplained outputs. You'll always understand why a score looks the way it does.
Everything you need to know about Summit Intelligence, the methodology, and founding access.
The platform is designed for management companies, hotel collections, and portfolio operators. While these groups are the primary buyers, the core unit of intelligence is the individual hotel. Every property is benchmarked and scored on its own.
Summit Intelligence is a hospitality marketing intelligence platform. It gives hotels and management companies market relative visibility into how efficiently marketing investment is allocated across channels, compared to similar properties across the industry. Instead of showing isolated metrics, it places your performance and media investment in the context of the broader market.
Those tools tell you how your campaigns performed. What they cannot tell you is whether that performance is competitive, whether your budget allocation is healthy, or whether peers are shifting their strategy. Summit Intelligence solves the context problem, so you understand not just how you are performing, but how efficiently you are investing relative to the market.
Benchmark comparisons are built on anonymized, aggregated data. Your individual performance is never exposed to other participants. Participation means your property contributes to and draws from a shared intelligence layer, giving you access to peer context and allocation benchmarks that are otherwise very difficult to obtain.
